Swimming with the Bears

There's nothing like taking a dip in a refreshing pool on a hot day – if you know how to swim!

Well, heres the sweet little bear that will make your little ones want to hop in and conquer the butterfly. This identity is for a swim school in Chicago land, teaching kids from 6 months-12 yrs. 

Creating this bear was a blast. He needed to appeal to kids and moms alike and be versatile to be used as the main character in graphics, signage and on clothing. This is just the beginning for this bear who changes outfits when it comes to the clubhouse side of the school, and even has a fearless female counterpart, who I'll introduce you to in a later post. 

This is how he was originally created, but you can see here how he changed and (peek-a-boo) looks like he lost his shorts! Maybe they are in the deep end :)